Introduction: The Rise of OVO

October’s Very Own, widely recognized as OVO, is a premier streetwear brand originating from Toronto. Co-founded by Drake, OVO intertwines music, culture, and fashion, offering a unique take on urban style.

Meet the Founders

The brand was established by three key figures:

• Drake (Aubrey Graham): The global music sensation whose influence defines OVO’s style.


• Noah “40” Shebib: The producer who ensures the brand stays innovative.


• Oliver El-Khatib: A business strategist managing OVO’s operational success.

Their collaboration has turned OVO into a global phenomenon.

Ownership Insights

While Drake is the public face, the ownership structure includes 40 and El-Khatib. Their combined expertise ensures OVO’s creative direction and commercial success. Partnerships and collaborations highlight OVO’s strategy to remain independent while scaling globally.

OVO’s Legacy in Fashion

OVO is celebrated for its high-quality apparel, from minimalist hoodies to bold graphic T-shirts. Its collections often sell out within hours, emphasizing its exclusivity. Collaborations with iconic brands like Clarks and Roots strengthen its reputation as a leader in fashion.

Global Influence

From Toronto to Tokyo, OVO’s influence transcends borders. Its stores in fashion hubs and a strong online presence reflect its global aspirations. Drake’s constant promotion elevates its status, ensuring a loyal fanbase.

Conclusion

The ownership of OVO remains firmly within the hands of its founders, with Drake at the helm. Their collective vision has made OVO a powerhouse in the world of fashion and culture.